Authors
Table of Contents
Reviews
Teaching Aids
Course Syllabus
Discussion Questions
Suggested Cases
Integration with Other Marketing Courses
Buy the Book
Authors
Table of Contents
Reviews
Teaching Aids
Course Syllabus
Discussion Questions
Suggested Cases
Integration with Other Marketing Courses
Buy the Book
Suggested Cases
A. Physical Distribution and Retailer Relationships
H-E-B Own Brands
Bayern Brauerei
Sorrell Ridge
Stainmaster
Red Bull
Snapple
Silk
B. Channel Coordination
Arrow Electronics
Stainmaster
Aqualisa
NetApp
C. Digital Channels
New York Times Paywall
Brooks Sports
Magazine Luiza
Natura
D. Platforms and Other Digital Intermediaries
Retail Relay
Wayfair
Magazine Luiza
Flipkart
Uber
Download Suggested Cases (.xlsx)
Teaching Aids
Course Syllabus
Discussion Questions
Suggested Cases
Integration with Other Marketing Courses
Download
Download Suggested Cases (.xlsx)
Buy the Book
Amazon