Integration with Other Marketing Courses

Course: Marketing Strategy

Suggested Chapters

Chapters 2 and 3
Figures from Chapter 4
Chapters 7 and 8
Chapter 11
Portions of Chapter 13
Chapters 15 and 16

Suggested Cases

Stainmaster & Master Plan
Snapple
Red Bull
Uber
Flipkart
Brooks Sports
Arrow Electronics or NetApp
Natura
New York Times Paywall
Digital Transformation at Magazine Luiza

Course: Core Marketing

Suggested Chapters

Chapter 2, Chapter 16 Expanded Push-Pull System
Chapter 3
Chapters 7 and 8
Chapter 11

Suggested Cases

Stainmaster & Master Plan
Brooks Sports
Natura
Arrow or NetApp

Course: Digital Marketing

Suggested Chapters

Chapter 7
Chapter 11
Chapter 15

Suggested Cases

Brooks Sports
Natura
Digital Transformation at Magazine Luiza
New York Times Paywall
Wayfair

Course: Marketing Metrics

Suggested Chapters

Chapter 2
Chapter 7 and 8
Chapter 16 Dashboards

Suggested Cases

Brooks Sports
Sorrel Ridge

Course: Pricing

Suggested Chapters

Chapter 3
Chapter 14
Chapter 15

Suggested Cases

Brooks Sports
NYT Paywall

Course: Brand Management

Suggested Chapters

Chapter 2
Chapter 3
Chapter 11
Chapter 13

Suggested Cases

Silk
Snapple
Uber
Brooks Sports
Flipkart

Download Suggested Chapters and Cases (.pdf)