Teaching Aids

We wrote Getting Multi-Channel Distribution Right to provide guidance on how a supplier can manage the multiple distribution channels—physical and digital, independent and company-owned—through which its products reach end consumers today. Here you will find additional resources that may be of use inside—and outside—the classroom.

Teaching Aids Overview


"Managing Multichannel (yes, MULTI!) Distribution" by Kusum L. Ailawadi

Marketing Science Institute (MSI), Webinars for Marketing Leaders series