Although there’s no way to simplify multi-channel distribution in a time of change, it is possible to grow it in a way that is sustainable for your organization while preserving the power of your brand. With its rich frameworks, metrics, and tools, and in-depth case studies in markets ranging from home furnishings and athletic footwear to hotels and media, Getting Multi-Channel Distribution Right helps current and future managers rise to the challenge of untangling the modern distribution web. It is laid out in three parts.